How to Dominate Your Market
If you have a website
now, or need a new website or even a face lift
given to your existing website, SEM Masters can
help you design a website that will grab your
prospects attention and get you noticed.
More importantly, SEM Masters will find out what's missing in your overall Internet
Marketing strategy and help you design an
Internet Marketing Strategy that will produce
results.
The reality is "THE TIME IS NOW."
Just as it
was back in 1996 to 2000 when ever business in
the world wanted a website, now every business
in the world wants to be on the first page of
the three major search engines (Google, Bing and
Yahoo.)
The number one
thing that will get you there is "back links."
What are back links? Back links are other
websites that link to yours. Google sees
back links as relevance. In other words,
all the work you do to your website (on-page
optimization) counts for about 10%-15% of the
effort required to increase your page rankings.
The other 85% to 90% of the work required takes
time and effort to create links to your website.
So - the RACE IS
ON!! The business (website) with the most
back links wins!
Our monthly managed
Internet Marketing plans include:
Understanding your customers’ searching behavior.
We begin by walking in their shoes, and understand the dialogue
your searcher is having with the web. Most of
your customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product
or service).
Keyword research
Brainstorm the core ones (most searched) with a diverse group
“spy” on your competitions' using tools
use other tools to expand the core list
We will find the keywords that people are
actually searching for that produce the most
traffic for your niche.
Build landing pages on your site for each
keyword. You want the two different potential customers to go to two different pages within your site, because you want to
highlight the different value propositions you’re bringing to the table…to solve their particular problem.
Group keywords by the
conversation type (what is the potential customer looking for?) If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to
someone already in your area looking to sell their house. If you're an
attorney, you're prospects will have different
conversations if their a potentially new client
looking for a specialized service versus an
existing client coming back for more
representation.
Set up your BLOG,
FaceBook and Twitter sites
so you can learn
how to update what's going on in "your world"
and communicate it effectively to your readers.
Social media is here and now. We can teach you how to BLOG, or one of our SEM
Masters will update your BLOG weekly.
Create a Link Building campaign
so you can begin to rise up in the search
engines and create the page ranking
sustainability you need to compete long term on
the Internet. As mentioned above, the race
is on for back links (quality links) and the
website (business) with the most quality back
links will win. We create a MASSIVE amount
of links each month from article submissions,
blog posts, posting your site in relevant
directories and social media sites. This
is the most important process needed to dominate
your market and it must be done now and done
correctly.
Set up your adwords
(optionally) campaign using the keywords, groupings
we discover your prospects are using in the
search engines and landing pages for them to
arrive at and convert into paying clients.
Autoresponders
Setup. Autoresponders are simply a way to keep in touch with your customers and prospects
when they fill in the form on your website for
"more information." Essentially it’s automated email
campaign.
We design this automated email campaign to deliver
the information your prospects request from
landing pages on your newly designed website and
design follow up emails to keep them informed
and coming back.
Track
conversions.
Often this is easy…it’s when you make a sale.
Other times it can be trickier. If you’re an
attorney or real estate agent, you’ll most
likely be tracking leads. In addition, you’ll
have to assign some kind of dollar value to that
lead so you can determine how much advertising
to spend in order to get it. We will setup
advanced website analytics reporting on:
If you have a website now,
get a free evaluation from SEM Masters and find
out "what's missing" in your overall Internet
Marketing strategy. Stop throwing away
your money on Yellow Page ads and other
marketing pieces that do not provide a return.
We will provide you with a
detailed Scope of Work and a Managed Internet
Marketing Plan that provides a rapid return on
investment.
Contact us
TODAY to see what we advise. |