Driving Traffic to your website is a critical function. If no one can find you, everything else you do is MOOT!
Is your website over two years old? Has the site been updated?
Most websites rarely change. Visitors checking in and see the same ole, same ole, are not impressed.
Smart retailers Like Macy's change the "look" of their mannequins on a regular basis to keep the image of the business fresh. Websites are your window to the world. A "face lift" brings new energy to returning customers and offers spark and charm to new visitors.
You Want to Be Remembered For The Right Reasons!
SEM Masters can help you design a website that will grab your prospects attention and get you noticed. More importantly, SEM Masters will find out what’s missing in your overall Internet Marketing strategy and help you design an Internet Marketing Strategy that will produce results.
The reality is “THE TIME IS NOW.” Just as it was back in 1996 to 2000 when every business in the world wanted a website, now every business in the world wants to be on the first page of the three major search engines (Google, Bing and Yahoo.)
The number one thing that will get you there is “back links.” What are back links? Back links are other websites that link to yours. Google sees back links as relevance. In other words, all the work you do to your website (on-page optimization) counts for about 10%-15% of the effort required to increase your page rankings. The other 85% to 90% of the work required takes time and effort to create links to your website.
So – the RACE IS ON!! The business (website) with the most back links wins!
Our monthly managed Internet Marketing plans include:
Understanding your customers’ searching behavior. We begin by walking in their shoes, and understand the dialogue your searcher is having with the web. Most of your customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product or service).
- Brainstorm the core keywords (most searched) with a diverse group
- Review your competitions’ strategies using tools
- Use other tools to expand the core list
Build landing pages on your site for each keyword. You want the two different potential customers to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.
Group keywords by the conversation type. What is the potential customer looking for? If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house. If you’re an attorney, you’re prospects will have different conversations if their a potentially new client looking for a specialized service versus an existing client coming back for more representation.
Set up your BLOG, Facebook and Twitter sites so you can learn how to update what’s going on in “your world” and communicate it effectively to your readers. Social media is here and now. We can teach you how to BLOG, or one of our SEM Masters will update your BLOG weekly.
Create a Link Building campaign so you can begin to rise up in the search engines and create the page ranking sustainability you need to compete long term on the Internet. As mentioned above, the race is on for back links (quality links) and the website (business) with the most quality back links will win. We create a MASSIVE amount of links each month from article submissions, blog posts, posting your site in relevant directories and social media sites. This is the most important process needed to dominate your market and it must be done now and done correctly.
Set up your Adwords (optional) campaign using the keywords, groupings we discover your prospects are using in the search engines and landing pages for them to arrive at and convert into paying clients.
Autoresponders Setup. Autoresponders are simply a way to keep in touch with your customers and prospects when they fill in the form on your website for “more information.” Essentially it’s automated email campaign. We design this automated email campaign to deliver the information your prospects request from landing pages on your newly designed website and design follow up emails to keep them informed and coming back.
Conversion Tracking. Often, this is easy…it’s when you make a sale. Other times it can be trickier. If you’re an attorney or real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it. We will setup advanced website analytics reporting system.:
Now is a great time to have us look at your current website. You may be in need of a fresh new look.
We will provide you with a detailed Scope of Work and a Managed Internet Marketing Plan that provides a rapid return on investment.