They are very anxious about the user understanding that people have when they use their search engine. They want to show people the most pertinent sites based on the words they are searching for. They don't want to show them the sites that hired the best SEO company. That need means that they modify the criteria they use for ranking sites. They are continuously looking for novel ways to make sure the best sites are ranking the highest. However, there is one thing that in no way changes, because it is the most significant component from Google's point of view - significance
If you want your site to be at the top of the rankings, you have to persuade Google that your page contains the most pertinent content for the user. Of course, you will also need supplementary SEO work to reach that top ranking, but if you have relevance in addition to SEO work, you can be much more contented when you reach a high ranking. If you don't have relevance to go along with your SEO work, your ranking could plunge with the next Google revise.
You have to induce Google that your page has the information that people in fact want. That means it has to in reality apply to the keyword. If the keyword you are trying to rank for is "leather dog collars" but the volume of page is about "dog leashes", it will be much more complicated to rank highly. There are numerous factors that Google looks at when it considers significance. Those elements are very easy to meet when the page is actually about the keyword. (i.e. leather dog collars)
Google is looking for your keyword in the title, meta tags, headings and subheadings, etc. If the page is in point of fact germane to the keyword, this will logically occur. Google also looks for the number of times your keyword appears and how often it appears. A page that has the keyword listed five times, but only in the first section won't rank as well as a page that contains the keyword once in every paragraph. If the keyword is spread out over the complete page, Google will deem it to be much more relevant to the keyword.
Another factor to think about is that the people who click over to your site need to see relevance too. If they are looking for information on the keyword and can immediately see that your page isn't relevant, they will click away within a few seconds. The best way to make certain a dependable, long-term ranking in Google is to develop a page that is relevant to the keyword and then add SEO work. If you're looking for someone who can provide you with WNC SEO Services, make sure they have a complete accepting of this model