It seems like the digital system of marketing has totally negated the importance of offline marketing. Not true! The following bullet points are just a few of the reasons why offline marketing is still significant:
1. Offline ads provide more competition.
The logic behind this is very straightforward. The majority of websites have something like four ads per page which puts the ratio at four to one per view. On the other hand, the ratio in a newspaper or a magazine is much smaller. A newspaper may have 20 ads in 40 pages making the ratio to be 0.5 per view.
2. 80% of surfers seldom click on banner ads:
Studies on consumer behavior show that only 20% of consumers click on banner ads online. How many times have you browsed through a magazine or a newspaper and contrast it to the number of times that you have clicked on banner ads on the internet. Magazines and newspapers win.
3. They reach a large number of people in a very short time:
Advertisements on TV and radio reach a large number of people on a national level in a very short period of time. This is a great way of reaching local audience if that is your target group.
4. Conventional methods attracts a reliable audience and are more predictable:
If you are looking for local customers, then magazines and newspapers are a good place to advertise, primarily because they remain in circulation longer than other forms of advertisement. When you advertise on the internet, thousands of people may view the advertisement but not much value to your business if someone is in Virginia and your business is in North Carolina. Traditional methods of advertising are a great way of reaching the local people.
5. It is great for interaction and creating a lasting impression:
Most people prefer to buy items that they can have a physical interaction with than products that they see online. For instance, if they want to buy fashion items, shoppers will opt to browse through a catalogue or a fashion magazine than click through pages over the internet.
Conventional forms of advertising play a vital role in reaching target audience and should not be ignored. It has the ability to increase the popularity and familiarity of a brand. Consumers are more likely to settle for a brand that they are more familiar with. When combined with online marketing, offline marketing can create a lasting impression on the customers. Through WNC SEO services, you can be able to enjoy the benefits of offline marketing.